Tuesday, February 19, 2013
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Sunday, February 3, 2013
THE STORY OF LACOSTE
THE STORY OF LACOSTE
René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. In 1952, the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman," influencing the clothing choices of the upper-class. Lacoste was sold at Brooks Brothers until the late 1960s. It is still one of the most popular brands in the United States, sporting the "preppy wardrobe"
In the United States in the 1970s and 1980s, Izod and Lacoste were often used interchangeably because starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
The Lacoste brand reached its height of popularity in the U.S. during the late 1970s and became the signature 1980s "preppy" wardrobe item.The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.
More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look.
Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006.
In June 2007, Lacoste introduced their very first e-commerce site for the U.S. market.
However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reigning in their branding arrangements. Currently Lacoste has once again returned to it's elite status and is rapidly growing in the U.S. market as a favorite "preppy" accessory.
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Saturday, February 2, 2013
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